Walmart continues to push The Pioneer Woman into new categories

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Bentonville, Ark. – The trailblazing woman is staking out new territory at Walmart.

The brand has now turned to the bath, adding towels, shower curtains and bath mats. Additionally, Walmart is expanding the reach of the bedding collection by introducing accent pillows, sheet sets, and 4-piece comforter sets. All products in the collection are designed in collaboration with Ree Drummond, author and host of the hit show The pioneer woman.

“My aim is to create a one stop shop for everything you need to decorate your bedroom or bathroom, and I love the variety of patterns and bright colors available in this range – there’s something for everyone. tastes,” Drummond said.

Retail prices for First Collection Bath items range from $16.96 to $27.98. The price of new everyday bedding products ranges from $11.97 to $69.96. The new collections are offered on Walmart.com as well as in select stores.

The bath launch marks Walmart’s second category expansion for the brand in several weeks. The retailer recently expanded The Pioneer Woman to craft fabrics and accessories. Other product categories include decor, table tops, kitchenware, lighting, storage, party supplies, apparel, candles and stationery.

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