Samsung Electronics launches 2022 collection of new bespoke products that enhance the home life experience – Samsung Global Newsroom


Packed with intuitive functionality, the new Bespoke range delivers the ultimate in kitchen, laundry and home performance with durable, smart and beautifully designed products.

Samsung Electronics today announced the launch of a new range of bespoke products in Europe that will showcase the company’s continued commitment to becoming the leading supplier of durable, smart and beautifully designed digital home appliances.

Bespoke AI Compound laundry range, bespoke AI Four and Bespoke Infinite Line, the new range will enter the European market in the coming months.

“Samsung Electronics is constantly pushing the boundaries to create innovative products that help improve consumers’ lives by evolving and adapting to their needs,” said Hyesoon Yang, executive vice president and chief customer experience officer at Samsung Electronics. Digital Devices business at Samsung Electronics. “With this new Bespoke range comes a variety of eco-friendly, smart and sublime design features that allow consumers to elevate their lifestyle.”

Sustainable laundry solutions with bespoke AI Washer and dryer

Samsung has announced the launch of a new bespoke AI laundry range, equipped with groundbreaking eco-friendly technologies to reduce the release of microplastics from clothing, which was developed in partnership with sportswear brand Patagonia. Available this month, custom AI Washer comes with a wash cycle that reduces microplastic emissions from clothes by 54%1 using filter technology to capture these harmful plastic particles. Microplastic pollution in our oceans and waterways is one of our world’s most pressing issues, and Samsung is proud to play a part in solving this problem.

Beyond Microplastic Reduction, Bespoke AI The washer is loaded with even more eco-friendly features to allow users to experience everyday sustainability without sacrificing performance. As the number one energy efficient washer on the market,2 tailor-made AI The washer is equipped with Samsung’s exclusive AI Ecobubble technology Technology. Using cold water instead of hot water without adding extra cycle time saves users up to 70%3 energy consumption with SmartThings Energy’s AI energy mode. It also ensures high standards of cleanliness and hygiene for clothes by allowing detergent to quickly penetrate fabrics and remove dirt. even in cold water.

Plus, custom AI The washer comes with AI Wash sensors that measure load weight and soil level to ensure the optimal amount of water, detergent and energy is being used, minimizing waste.

Additionally, SpaceMax The technology allows the machine to use a larger drum without increasing its external dimensions, providing consumers with a large capacity of 11 kilograms (5.3 cubic foot capacity for US front-loading washing machine models) for larger loads. Tailor-made AI The washer’s unique flat front design and various color options ensure that the unit can easily blend into any laundry room and tailor your laundry space to your design tastes however you see fit.

A healthy and smart cooking experience with bespoke AI Oven

Launched in October in European markets, the Bespoke AI The oven is packed with smart features that make cooking a healthy experience allowing users to prepare foods that are both good for the taste buds and the body.

Steaming has long been associated with healthy cooking, and the new bespoke AI The oven has various steaming functions to prepare nutritious and delicious steamed dishes. Natural steam allows users to achieve crisper, more delicate flavors with a soft interior and crispy exterior, making it the perfect choice for many baking dishes. Meanwhile, the full steam of the oven4 The feature helps users steam vegetables or fish with minimal effort and retain more of their natural flavor and nutrients. Tailor-made AI The oven also comes with Dual Cook Steam, combining upper and lower zones with easy steam technology so users can save time and energy by cooking different dishes simultaneously on different settings. When you’re done preparing your meals, a built-in steam clean function allows for quick cleanup.

Tailor-made AI The oven also has smart features that further enhance the healthy cooking experience. AI professional kitchen5, 6 uses image-based food recognition technology to optimize oven cooking settings while monitoring food to prevent meals from being overcooked. Additionally, users can make cooking more interactive by creating and sharing time-lapse videos with friends and family on social media.

This touch-opening oven features a flat handleless door design, so it blends seamlessly with your kitchen cabinetry. And with a touch of a button on the control panel, you can open the doorseven gently and effortlessly. The oven is available in a variety of modern colors and finishes8 including Clean Nay, Clean White and Satin Beige. So you can enhance the look of your home by mixing and matching custom fixtures.

Adding connectivity to the mix, bespoke AI The oven also connects to the SmartThings Cooking service to provide personalized recipes9 and smart meal plans by understanding users’ tastes, diets, and stocks in their fridge. Additionally, SmartThings Cooking can sync with Samsung Health to track users’ calorie goals and usage to recommend recipes. This new feature, which will be available in October this year, makes it even easier to count your calories and cook healthier.

The dream kitchen with the magnificent custom-made Infinite line

Samsung is proud to announce the launch of the Bespoke Infinite line, a full suite of premium appliances with an initial focus on the kitchen. Continuing the design leadership of Bespoke, the Bespoke Infinite line embodies the values ​​of exceptional quality and premium dining experience, creating a timeless product that goes beyond mere taste. This latest evolution of Samsung’s home appliance lineup will make its global debut, including Europe and the United States, starting with the launch of 1-Door Refrigeration, which comes in the form of a refrigerator, a freezer and a wine fridge,ten This year.

Aesthetically, Bespoke Infinite Line has a timeless design that effortlessly complements its surroundings with vertical lines, exquisite materials and sophisticated finishes. The Infinite design features a high gloss metallic finish in a timeless Greige color with an elegant gold copper Iedge frame. The range is made from durable aluminum making it scratch and dent resistant and easy to clean.

The Bespoke Infinite Line not only exemplifies class in its appearance, but also its functionality, enhancing the kitchen experience with its premium features. Inside the refrigerator doors, Black Metal Cooling inside traps the cold and helps quickly restore any heat loss, while tunnel lighting on the frame and shelves casts light in all directions to that you can see in every corner. It also comes with an auto open door which automatically opens the door when you touch it,11 emitting a sound to alert you when opened. Plus, with no handles sticking out and getting in your way, it has a sleek, seamless appearance.

Other features include an auto-fill pitcher that automatically fills with purified water when you place it inside the refrigerator. Thanks to its integrated infuser, you can add fruit or herbs to create deliciously flavored drinks.12 Keeping ingredients and leftovers tasting fresh and free from contamination, the Flex Pantry configuration preserves food by adjusting optimized temperatures based on the type of food being stored.

For more information on how Samsung is expanding its global reach and pushing the boundaries of what’s possible at home with Bespoke, visit or

1 Tested with a 2kg load of 100% polyester hoodies, comparing the Synthetics cycle on the conventional Samsung model WW4000T and the Less Microfiber cycle on WW7000B. Results may vary depending on clothing and environment. Tested by Ocean Wise Plastics lab.

2 Based on 70% energy saving rate with AI energy mode and cold wash with Ecobubble. (From August 2022)

3 Tested to IEC 60456-2010 / 4kg Wash Load / Super Eco Wash Cold (WF80F5E5U4W) vs. 40°C Cotton No Ecobubble (WF0702WKU). Individual results may vary.

4 Only available on certain models.

5 Only available on certain models.

6 A dish should be placed in the center of the oven to get the best recognition. Recognition accuracy may vary depending on actual usage conditions, such as type of ingredients, cavity cleanliness, and ambient light brightness. For more detailed information, please refer to the user guide attached to the package.

seven The door will not open when the button is touched if pyrolytic cleaning or child lock has been activated.

8 Available colors and finishes will differ by model.

9 Available in select languages ​​including English, French, German, Italian, and Spanish.

ten The dimensions of all RR9000 models are 595 x 1,855 x 688 mm (W x H x D).

11 The door opens automatically about 25 mm. If you do not open the door further, it will automatically close after 2 seconds (automatic closing may not be possible in some environments).

12 To produce flavored water, the infuser should be filled with your favorite fruits or herbs before use.


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