An impressive history of Alliance City, as well as the Robertson Kitchen & Bath Gallery, earned the company the honor of serving as the starter for Saturday’s Biggest Alliance Carnation Festival Grand Parade.
Robertson was the overall winner of the 2021 Grand Alliance Carnation Festival corporate design competition judges.
A design by the creative staff of First Choice Electrical Solutions earned the company the most community votes on the festival’s Facebook page.
The festival event, in which Alliance region businesses install decorations featuring at least two dozen scarlet carnations and pay homage to the festival theme, is judged by voters online and a group of community members who check the postings.
The theme of the contest this year was “Road to Royalty,” which was linked to the festival’s change to the Carnation Festival Queen Contest. In 2021, the Queen was appointed before the start of the festival, to allow the winner and her court to preside over all events. In previous years, the queen was selected at the end of the first week of the festival.
Robertson’s exhibition spanned several panels erected in the gallery lobby and aligned with the development and expansion of the business with that of the City of Alliance. Photos and text showed how the city developed after the merger of three separate communities.
Highlights included Levi Lamborn’s creation of The Scarlet Carnation and his interactions with William McKinley, early in his political career and during his presidency.
A fun conclusion to the display is a tribute to Robertson’s sponsorship of Torrie Forrest, who was named Carnation Festival Queen on July 31. His face appears on a mannequin that is part of the display.
Staff at First Choice Electrical created a design featuring a red ball gown with a tiara hanging above the mannequin, a nod to the theme. In addition, a chandelier hangs in the same area, evoking a chic event. Nearby, in a nod to the company’s activity and the “road” theme, a safety helmet, a fluorescent green shirt, a safety vest and worker’s boots are placed on a bench, ready. to be used in the field.
First Choice Electrical’s display dress skirt was designed and fashioned with materials by those who created the entryway.
The big winner was Altercare of Alliance, which featured a large chauffeur-driven car and a mannequin dressed as a queen in a hot pink ball gown. The car was adorned with gold material and included an illumination display.
The winner of the small business was Francis Jewelers on West State Street. The design included a long lined causeway in the center of the store and items around the store, on the windows and along the walls.
The 7th Commercial Poster Competition received 17 entries. Honorable mentions were Alliance’s YWCA, Coastal Pet Products, Consumers National Bank, Nest on State and Pauli Electric.
The judges rated the displays from 1 to 100 points in four categories, originality / unique design, ingenuity, use of two dozen carnations and use of the contest theme, the road to royalty.