NEW YORK: MikeWorldWide has hired Emily Duban as Chief Digital Officer.
Duban replaced Parker Ray, who left the agency this summer. After starting on July 11, Duban reports to MikeWorldWide president Bret Werner and is a member of the company’s executive committee.
Overseeing a team of 30 employees, Duban helps grow the global digital practice of MikeWorldWide, which provides social strategy, platform innovation, content development, influencer and creative marketing, paid media and… information-oriented research. Duban also helps clients navigate emerging digital platforms such as Web3 and the Metaverse.
“What’s so important to our team is first and foremost being fluent in the here and now,” she said, “not just looking at what other brands are doing, but being integrated into those platforms. “
Prior to MikeWorldWide, Duban was a senior partner and head of global platforms at FleishmanHillard. A spokesperson for Fleishman said the company has not named its replacement.
Duban was previously executive vice president of digital at Weber Shandwick and held a business leadership role at Critical Mass.
MikeWorldWide reported a 16.8% increase in worldwide revenue last year to $45.4 million and an 11.2% increase in the United States to $41.4 million, according to the report. of activity 2022 of PRWeek.
In July, MikeWorldWide also named Gina Cherwin as COO, a newly created role.
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