Now, Nestron – a hugely popular Singaporean cottage maker – has unveiled its latest competitor in the growing market: the $ 98,000 Cube Two X smart home.
The new model is an upgrade to the original Cube Two, Nestron’s most popular unit.
The company has seen continued success throughout COVID-19. In December 2020, Nestron’s Choco Toh marketing team called Nestron a “global phenomenon” and at one point, the company’s website crashed due to an increase in visits and sales. ‘extremely overwhelming popularity’.
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This summer, amid a booming public interest, Nestron began shipping its AI-powered mini-homes overseas to the UK.
But the UK isn’t its biggest market: more than 70% of Nestron’s customers currently reside in the US, Toh told Insider in an email interview.
To tackle the growing US market, Nestron will begin “to enter the US market very soon with its own distribution,” Toh said.
And the company is already planning to ship its mini-homes to customers in places like Tennessee, New York and Canada.
“We still receive a lot of [customer]inquiries… and it’s constantly increasing, ”Toh said, noting that most of the inquiries are for his Cube-based mini-homes.
At $ 98,000, the updated Cube Two X (C2X) is more expensive and larger than its popular $ 52,000 predecessor Cube Two (C2).