LYNCHBURG, Virginia. – We are still over 80 days away from Christmas and the retailers are already beating us at full speed.
If you’ve been shopping lately, you may have noticed that the shelves are already full for the holiday season and we haven’t even reached Halloween.
It’s a phenomenon called “Christmas Creep,” and it seems like retailers are getting brighter, better, and earlier every year.
In pumpkin, goblin, and ghoul season, those like Catherine Thomas and Hudson Robertson prefer to live in the moment.
“I think it’s too early. Far too soon, ”says Robertson. “Halloween isn’t even here yet.”
In a world where retail reigns supreme, Christmas continues to advance year after year.
“Does it start in November?” Does it start in October? Does it start in September? It always goes up faster and faster, ”says Thomas.
On the other hand, if you can’t beat them, join them.
“Some people say it’s too early, but I like it,” says Marcus Keith.
Whether it arrives too early or cannot arrive soon enough, the “Christmas creep” is here to stay.
“As companies had to supply customers with increasingly imported products in the 1960s and 1970s, they needed to get these catalogs into the hands of consumers early enough to cover their shipping times,” says Carey Roberts, professor of history at Liberty University. .
Roberts says it all started many years ago. Adding the conflicting consumer drives demand, forcing stores to compete.
“Research has found that around 40% of shoppers will be doing their Christmas shopping in October. Retailers aren’t stupid, ”says Nancy Hubbard as Dead of the College of Business at Lynchburg University. “If anyone wants to buy it, they will certainly provide it.”
Hubbard adds that this is a particularly early year due to unease over a supply shortage due to a pandemic.
“People are worried that they won’t be able to buy Christmas products closer to Christmas, so they start buying now just to be safe,” she says.
This, along with long-standing American culture and tradition, is enough to get shoppers excited to have Christmas on their hands early.
“Christmas is a time of joy, happiness and celebration,” says Roberts.
Copyright 2021 by WSLS 10 – All rights reserved.