Business of the Week: Rust and Sawdust Renovations


Wausau Driver and Review

Editor’s note: Business of the week is a sponsored feature that shares the stories of locally owned and operated businesses in the Wausau area, highlighting the products and services they offer and how they contribute to the unique flavor of the metro area. Learn how to pitch your business by emailing [email protected]

The featured Wausau business this week is

  • Facebook:
  • “>Rust & Sawdust Home Renovations, owned by Justin and Adria Pagel. The couple launched the business in June 2020 after spending years renovating homes as a hobby. Justin and Adria provide a different experience than people may be used to when working with a contractor, fostering trust and cooperation while working closely with owners to create beautiful, comfortable spaces. “We knew there was a better way to not only deliver what the customer was looking for in quality, but also educate them, be transparent, especially around pricing, and top it all off with a amazing overall experience,” said Justin. From the very first time you speak with Justin and Adria until the final days of your project, the couple will work tirelessly to make your dreams come true. A good contractor wants your experience to be seamless, and Rust & Sawdust Home Renovations goes above and beyond. “You deserve to have it all,” Justin said. “We want your renovation to be a story we are proud to tell.”

    Tell me about your background. What attracted you to this job?

    I have always been interested in carpentry and creation. I developed this passion from my father, who had a talent for construction and woodworking. My wife Adria has always had a keen eye for design. After getting married, we bought our first house and started renovating everything. Before we knew it, we were done and sold it to move on to the next house. It became a habit ! We love doing projects together, even when it’s stressful – which can happen when Adria has a cool design idea that can be a challenge to bring to fruition. After renovating our own homes, we slowly started helping family and friends with their projects. Everyone told us that we had to make a business out of it. At first we thought it was crazy and over our heads, but a few years later we finally decided to make it happen. I had to convince and enlist Adria’s help to bring our vision to life, but I’m so grateful to do what I love to do.

    I love your company name. How did you find it?

    We sat down and thought. We wanted something that stood out in our area. We started thinking of catchy words and many of them were ruled out, with companies in Wisconsin already claiming them. We finally came across Rust & Sawdust Home Renovations.

    Tell us about the range of services you offer.

    We specialize in remodeling kitchens, bathrooms and basements. We offer full turnkey services, which means we do all the planning, ordering, design, scheduling, permitting and construction work to complete the project. Some customers choose every detail of the cabinets to be painted and want us to bring their vision to life. Others have ideas that we realize together. There are also customers who want us to lead the way completely. We’re happy to do what they ask, and we know firsthand that the many choices that go into a successful home improvement or remodeling project can be overwhelming. We want to make this process easier, so clients can sit back and watch their vision come to life as we create the space of their dreams. One client told us he was so relaxed during his kitchen renovation – which took several months – that his colleagues could hardly believe it! But that’s how it should be – clients need to be sure that we will take care of everything and keep them informed as the process progresses.

    What do you like most about your job?

    We really love helping people transform the home they love into the home they love. The joy for us is hearing about all the new memories created in the spaces we have created. Something as simple as a kitchen island can create a place where families can gather for breakfast, lunch, dinner, or afternoon tea and bring them together. We also love meeting new people and showing them what’s possible in their space, making decisions together and creating an amazing end result. The pleasure we get from the smiles, tears of happiness, and memories created is so fulfilling.

    What is the hardest thing about the job you do?

    The first challenge is to bring together the hundreds or thousands of decisions to create a great end result with an even better experience. It’s challenging, but also rewarding. The other difficult thing is educating people about the process so they understand what needs to be done when – and why – but we value transparency in everything we do, including our pricing.

    What is the most rewarding part of your job?

    One of the most rewarding experiences is hearing how the spaces we create create memories that last a lifetime. We want the people we work with to be proud of their space, and we love it when we hear they can’t wait to get everyone to throw a party.

    What would you like more people to understand about your job? What would you like them to know?

    We know starting the process of hiring a contractor can be daunting. You invite someone into your home and they will spend time with you, your loved ones, your pets and your home, so be sure to ask lots of questions. For example, ask a contractor if they get any permits. If they don’t, it’s a red flag that they may not be licensed or are worried that their work won’t pass inspection. I’d say about 95% of contractor issues can be resolved with permits taken out by the contractor – not the owner – and having that work inspected. Ask about their process to ensure you get a contract with a price and see how transparent they are with their pricing. Next, trust your instincts. If you’re not feeling well, move on. I know we all want the best deals, but when it comes to a big investment like your home, hiring the cheapest person probably means corners will be cut. In the end, you may not get the quality you expect.

    Connect with Rust & Sawdust Home Renovations


    About Author

    Comments are closed.